Gathered and assessed analytic data and internal feedback in order to plan and execute A/B tests with the goal of increasing visitor acquisition and conversion.
Management and tracking of web project enhancements for the programs group to improve lead quality and increase revenue.
Collaboration with the web, programs, and development groups to document processes and procedures in order to streamline web enhancements, program initiatives, and development.
Designed and developed over 50 websites including ecommerce sites, blogs, and web applications with an extensive list of satisfied clients.
Setup and author of a personal blog network consisting of 15 blogs that get 90% of their traffic from natural search and generate $20k + of revenue a year.
Management of multiple simultaneous web projects utilizing multiple development teams in various geological locations.
Gathered requirements and managed the rebranding of a web analytics benchmark index that was used heavily by product marketing as a key differentiator against our nearest competitor.
Led the planning and development of the redesign of a web-based demo system for the sales organization which lead to a record sales quarter.
Reorganization of the customer feedback process in order to aggregate and translate the requests into future product enhancements.
PROJECTS
Web Analytics Benchmark Index: Gathered requirements and managed the rebranding of a Web Analytics Benchmark Index. The Benchmark index allowed companies to compare their vital website metrics to their competitors sites while maintaining anonymity. Clients used the index in order to pinpoint areas of their site that were underperforming and take appropriate action. The index was heavy used by Product Marketing to set our company apart from our competition.
Portable Demo System: Researched and defined requirements for a Portable Demo system based on actual production software for distribution to the Field Sales Team. The requirement was that demo needed to look and feel like the actual product but have the ability to edit the data within the demo and run it without internet access. This allowed the Sales team to demo new product offerings months in advance of the actual release which translated into advanced purchasing of new features.
Creation of Blog Network: Setup of a personal blog network consisting of 10 blogs that range in Google Page rank of 3-6 and generate $20k + of revenue a year. Traffic was solely Natural Search based and zero marketing dollars were spent each month. Revenue was generated through text link ads and affiliate revenue. Creation of the network took about 6-9 months of spare time and currently requires about 5-10 hours a month to maintain traffic and revenue.
EDUCATION
DeVry University – 2006 – 2007, Austin, TX
Sales and Marketing Major
Cottonwood School of Ministry – 2000 – 2002, Los Alamitos, CA
Associates Degree – Ministerial Studies
Integrated Digital Technology – 2000, Pasadena, CA
MCSE in Windows 2000 including SQL Database Administration
Resume
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SUMMARY
More than 10 years of gathering customer software requirements and providing solutions.
EXPERIENCE
PROJECTS
EDUCATION
DeVry University – 2006 – 2007, Austin, TX
Cottonwood School of Ministry – 2000 – 2002, Los Alamitos, CA
Integrated Digital Technology – 2000, Pasadena, CA